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Armchair "la mama" by Gaetano Pesce for B&b Italia

About the Item

In the early 1960s, the chemist Bayer developed a polyurethane foam with a new resin, allowing the creation of various and simple shapes. In the middle of the decade, the Italian design publi- sher C&B seized on and invested in the possibilities offered by this development. The company then offered to Gaetano Pesce, interested in new technologies and the potential they offered, to ex- periment with this material: He developed the «Serie UP». Through this object, the designer symbolically expresses his vision of women. With the round pouf, the second element of the armchair, the designer specifies that he wanted to give this armchair a feminine shape with a ball at the foot. He wishes to denounce with a metaphor women condition . Presented at the Milan Furniture Fair in 1969, the object caused a scandal. The first edition of the Mamma had no supporting structure and was made of a single block, to simplifying the transport of the seat. The volume was reduced by compressing it under vacuum in an airtight packaging. Once placed in the desired location, the buyer cleared the packaging of the seat, so that it inflated gently and takes its initial shape and size. Originally published by C&B, it was removed from the catalog in 1973 due to the presence of Freon gas. It reappeared in 2000, manufactured by Bayfit and marketed by B&B Italia, the Mamma is still marketed this day. Reupholstered armchair, polyurethane foam interior made up of two one-piece parts.
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