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What does Must de Cartier mean?

1 Answer
What does Must de Cartier mean?
Must de Cartier means "Cartier, It's a Must." The advertising slogan of the French luxury jewelry maker was created by former Cartier President Robert Hocq during the 1970s. In 1974, he partnered with Alain-Dominique Perrin to create a line of watches inspired by the saying, the full text of which is "Le Must de Cartier." On 1stDibs, shop a diverse assortment of Cartier watches.
1stDibs ExpertMay 14, 2024
Shop for Cartier Watches on 1stDibs
Vintage Cartier Santos Watch, Steel, Ref. 2960
By Cartier
Located in Berlin, BE
Vintage Cartier Santos watch, steel, Ref. 2960 Here's a vintage Cartier Santos steel automatic reference 2960 with a white roman numeral dial f...
Category

Late 20th Century French Wrist Watches

Materials

Blue Sapphire, Steel

Cartier by Piaget Lapis Lazuli and Diamond Ladies Wristwatch
By Cartier
Located in New York, NY
A rare limited edition Cartier by Piaget watch showcasing a lapis lazuli dial and a brilliant diamond bezel. Diamonds are approximately 2.50 ca...
Category

Vintage 1970s Unknown Wrist Watches

Materials

Diamond, Lapis Lazuli, 18k Gold, White Gold

Cartier Santos Octagon Automatic L 18k Gold
By Cartier
Located in Ramat Gan, IL
In Mint Condition. Swiss Made, Cartier Santos In Stainless Steel & 18k Yellow Gold. Solid Gold. Nice & Strong Bracelet. Solid Links. Automatic Movement. Nice Large Size Case, 31mm. G...
Category

1990s Swiss Wrist Watches

Materials

Gold, 18k Gold, Yellow Gold, Steel, Stainless Steel

Cartier Panthère Ladies Stainless Steel Watch with Diamond Bezel 1320
By Cartier
Located in New York, NY
Diamond bezel has been set aftermarket with 100% natural diamonds in F color, VS/SI clarity. Watch has been professionally polished and does not have any visible scratches or blemish...
Category

Early 2000s Swiss Wrist Watches

Materials

Diamond, Stainless Steel

Cartier Baignoire 18K Yellow Gold with Three Row Diamonds Bezel Ladies Watch
By Cartier
Located in Great Neck Plaza, NY
Cartier Baignoire 18K Yellow Gold with Three Row Diamonds Bezel Quartz Movement 22 x 33 mm case
Category

Early 2000s Swiss Contemporary Wrist Watches

Materials

Diamond, Yellow Gold

Cartier Tank Francaise 18k Yellow Gold Men's Watch W5000156 1840
By Cartier
Located in Dallas, TX
Cartier Tank Francaise 18k Yellow Gold Men's Watch W5000156 1840 - Automatic winding; date. 18k yellow gold case (28 x 32mm ). Silver guilloche dial with black Roman numerals. 18K Ye...
Category

21st Century and Contemporary Swiss Wrist Watches

Materials

Yellow Gold

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