Supreme x Hoto Spring 2024 20 Volt Powerwasher Pro in Red, Limited Edition
About the Item
- Creator:Supreme (Designer)
- Dimensions:Height: 10 in (25.4 cm)Width: 12 in (30.48 cm)Depth: 6 in (15.24 cm)Seat Height: 10 in (25.4 cm)
- Style:Modern (Of the Period)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:2023
- Production Type:New & Custom(Current Production)
- Estimated Production Time:Available Now
- Condition:
- Seller Location:Brooklyn, NY
- Reference Number:1stDibs: LU4190339096252
Supreme
Supreme’s ascent from neighborhood cult favorite to auction star is a master class in brand marketing, based on creating hard-to-build desire. Launched in New York City in 1994, the iconic streetwear brand with a subversive attitude has attracted a following that ranges from downtown skaters to fashion's elite.
After a short-lived stint as a salesman for downtown Manhattan store Parachute and running a Stüssy branch as well as his own retail outlet, Union, British ex-pat James Jebbia opened Supreme, “the cool, cool shop … no big brands or anything.” The founder and director sold skateboards and sneakers, beanies, tees and hoodies while movies like Mean Streets and loud hip-hop played in the background, attracting a young downtown crowd of skateboarders, artists and entrepreneurs who found the store’s counterculture ethos appealing.
With success came brand collaborations big and small — all tightly controlled by Jebbia, who is renowned for unfailing business instincts — ensuring waiting lists and lines at new product launches. A 2012 partnership with Comme des Garçons brought Supreme avant-garde fashion followers with deeper pockets.
“I don’t think enough people take risks, and when you do, people respond — in music, in art, in fashion,” Jebbia told Vogue. He seemed to be taking a risk working with big brands. But although some fans accused him of selling out with Supreme’s Fall/Winter 2017 collaboration with Louis Vuitton, most did not, including the winning bidder for the Malle trunk at Christie’s.
A curated “Artist Series” of Supreme skate decks was inaugurated in 2001 when the then-not-so-famous street artist KAWS, aka Brian Donnelly, designed his Chum boards, a pair of which, signed, went for $32,000, four times their estimate, at the “Handbags X Hype” sale. The series now includes creations by Cindy Sherman, Nan Goldin, Damien Hirst, the Chapman Brothers and George Condo.
Find Supreme shirts, hoodies, jackets and other clothing and accessories on 1stDibs.
- ShippingRetrieving quote...Ships From: Brooklyn, NY
- Return PolicyThis item cannot be returned.
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