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Leonetto CappielloOriginal Vintage Cognac Monnet Poster by Leonetto Cappiello Printed in 19271927
1927
About the Item
What does Cognac do? It warms you! Featuring a sun in the glass, this poster by Cappiello visually represents the warmth of the drink as sunshine bursts out of the glass. The text below "du soleil dans un verre", which reads "a sun in the glass," makes the metaphor hard to miss. Holding a huge glass of Cognac Monnet, a flapper girl wearing a red dress is kissing the warmth in a cheerful dancing position.
Not only is this a charming poster, it is also the reason why Cognac Monnet stood out from the hundreds of Cognac producers. Cognac is a variety of brandy named after the town Cognac, France. Cognac is classified by quality grades as well as crus, the geographic areas where the grapes are grown. Cognac Monnet was founded more than 175 years ago by the father of Jean Cognac, the founding father of the European Union. It first became famous because of this early advertising poster by Cappiello, and the company has managed to stay in business until today.
Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.
This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1927
- Dimensions:Height: 78 in (198.12 cm)Width: 50 in (127 cm)
- Medium:
- Period:
- Condition:
- Gallery Location:Boca Raton, FL
- Reference Number:
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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