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Frederick Charles Herrick
(1887-1970) Stylised Mid Century original OIL PAINTING Horses In A Field

1955

About the Item

ARTIST: Frederick Charles Herrick (1887-1970) British TITLE: "Stylised Horses In A Field" SIGNED: inscribed verso MEDIUM: oil on board SIZE: 72cm x 56cm inc frame CONDITION: good original untouched condition DETAIL: Frederick Charles Herrick was a leading graphic artist for many decades following the First World, having trained at Leicester School of Art and the Royal College of Art, London. He taught at Brighton for many decades, particularly after the Second World War, also teaching at the Royal College of Art and the Sir John Cass Institute. A highly productive poster artist for almost half a century, Herrick’s work was widely known to many through his involvement with major public organisations. He designed numerous posters for the London Underground and London Transport as well as the London General Omnibus Co and, as a result, his striking images were a familiar visual dimension of commuter life in the metropolis. He also designed the official Lion logo for the Wembley British Empire Exhibition of 1924 and 1925: featuring on almost all official print publicity and leaflets for the Exhibition, his design was highly visible to the 27 million visitors who visited the mammoth display over the two seasons it was open. The Lion also appeared on many souvenirs, including those produced by Ashtead Pottery, Paragon China, Savoy China and Wedgwood Jasparware. He was also, with many other leading artists, commissioned to design posters and publicity for the Empire Marketing Board (1926-1933): these evocative images were displayed on large stand-alone billboards the length and breadth of the country. He was the only British graphic artist of consequence to participate in the 1925 Paris Exposition des Arts Décoratifs et Industriels Modernes. Herrick was also very much involved with the Baynard Press which produced many high quality artistic images since its establishment in 1894, particularly those for London Transport.
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