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What does Must de Cartier mean?

1 Answer
What does Must de Cartier mean?
Must de Cartier means "Cartier, It's a Must." The advertising slogan of the French luxury jewelry maker was created by former Cartier President Robert Hocq during the 1970s. In 1974, he partnered with Alain-Dominique Perrin to create a line of watches inspired by the saying, the full text of which is "Le Must de Cartier." On 1stDibs, shop a diverse assortment of Cartier watches.
1stDibs ExpertMay 14, 2024
Shop for Cartier Watches on 1stDibs
Cartier Santos Ronde Stainless Steel White Dial Mens Watch
By Cartier
Located in Los Angeles, CA
Cartier Santos Ronde Stainless steel White Dial Mens Watch Brand Cartier Model Santos de Cartier Case Material Stainless steel Case Diameter 32mm Crystal Sapphire crystal Bezel Stain...
Category

Late 20th Century Swiss Contemporary Wrist Watches

Materials

Steel, Stainless Steel

Must De Cartier Tank Vermeil Manual Wind with Deployant Buckle
By Cartier
Located in New York, NY
This is an excellent condition Must de Cartier vermeil tank watch. This watch is powered by an in house Cartier manual wind movement. This ...
Category

Vintage 1970s Swiss Retro Wrist Watches

Materials

Vermeil

Cartier Panthère Vendôme 18 Carat Yellow Gold & Steel Round Watch
By Cartier
Located in London, GB
Get ready to fall in love with this spectacular wrist watch from the iconic Cartier Panthère Collection, expertly crafted from 18 carat yellow gold and stainless steel. The wonderfu...
Category

Late 20th Century Swiss Wrist Watches

Materials

Blue Sapphire, Gold, 18k Gold, Steel, Yellow Gold

Cartier Panthère Ladies Stainless Steel Watch with Diamond Bezel 1320
By Cartier
Located in New York, NY
Diamond bezel has been set aftermarket with 100% natural diamonds in F color, VS/SI clarity. Watch has been professionally polished and does not have any visible scratches or blemish...
Category

Early 2000s Swiss Wrist Watches

Materials

Diamond, Stainless Steel

Cartier Large Steel Tank Must Watch Green Watch Ref. WSTA0056
By Cartier
Located in Dallas, TX
Cartier Large Steel Tank Must Watch Green Watch Ref. WSTA0056 - Quartz movement. Stainless Steel case ( 25 mm x 33mm ). Green lacquered dial. Green Cartier...
Category

21st Century and Contemporary Swiss Wrist Watches

Cartier Santos Men's 40mm Large Steel Watch Roman Iced 20ct Diamonds SOLITAIRE W
By Cartier
Located in Pleasanton, CA
Cartier Santos Mens 40mm Watch. A Pre-owned watch w/ Original Box and 2019 Papers. Watch is 100% Authentic and Comes with Authenticity Card. Watch R...
Category

2010s Swiss Wrist Watches

Materials

Diamond, Steel

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